ALEX NIEMANN

There are few things people enjoy binging more than ice cream and TV shows. So, when Ninja asked us to create new ads for their ice cream maker, we had the perfect backdrop for it. All we had to do was figure out how to create new ads with only existing assets.

 

Enter: the Hulu Binge Unit, a series of 7-second, 15-second, and 30-second ads that occupy a three episode space. It just so happens that the Ninja Creami operates using three simple steps. Three steps over three episodes? We had the perfect blueprint for a sequential story teaching our audience how the Creami works.

 

Our team created three 7-second "teaser" spots and two 30-second spots (Hulu also built 15's to end each episode). I wrote the VO scripts, provided Hulu's team creative direction, and  co-directed the VO sessions. These are our five spots in the order they appeared.