THE MOVIE
Intuit QuickBooks:
Street You Grew Up On
Mediabrands Content Studio, 2024
Intuit QuickBooks wanted to show small business owners their platform is more than an accounting tool. But few SMBs want to think about accounting, least of all the platform they do it on.
So, how do you make accounting interesting? You show why it matters! Oh, and partnering with award-winning actress, philanthropist and entrepreneur Kerry Washington also helps.
Tapping her YouTube series, Street You Grew Up On, we revamped its storytelling format for Season 4 to speak on brand themes like entrepreneurship and community while uplifting individual businesses selected by celebrity guests.
In addition to brand themes, every episode included a branded segment where guests selected a small business from their hometown and donated $10,000 on behalf of Kerry and Quickbooks. You can find the full season here!
We also created content with Kerry featuring real small business owners as they discussed their journeys and how Quickbooks helps grow their businesses. Both went home with $10,000 grants courtesy of QuickBooks.