THE MOVIE
Dyson: TikTok Content
MBCS, 2023-2024
In fall of 2023, I partnered up with one of our motion designers to work on stop-gap social content for Dyson. And...they loved it! We were soon scoped in as monthly contributors to Dyson's TikTok. Over the next year, we produced 10-20 posts per month (both paid and organic). These posts included a mix of repurposed content from partnered influencers and Dyson's own content library along with content we shot and produced ourselves. Where content was repurposed, we added new overlay copy and made edits for pacing, audio and graphics as needed.
Here's a sample of those posts with the captions I wrote for them:
Caption: The Dyson Purifier Cool Formaldehyde can diagnose pollutants at a molecular level with live cleaning data. But it’s always nice to pass the sniff test, too🐶
Caption: Pick your fighter! The NEW Dyson Supersonic Nural has intelligent attachments for all hair types.
Caption: Going away this summer? Your home is in good hands…er, wheels😅
Caption: Does your pup make a mess? Don’t get mad. Get a Dyson🐶
Caption: What has your Dyson vacuum cleaned this week?
Caption: Graduating doesn’t make life easier. But Dyson products do💡
Caption: And this isn’t even including “Uncomfortable Personal Phone Call Man”😶
Caption: Probably not what she meant, but definitely not going to complain😉 🎥: @_nurane.s.j
Caption: Tag that friend who needs a Dyson👇
Caption: Vacuuming your pet > Vacuuming your floor 🎥 : @rio_andco
Caption: All the creams in the world can’t fix the air in your home. But a Dyson Purifier can.
Caption: The Dyson Purifier Cool Formaldehyde™ TP09 features a HEPA filter that captures 99.97% of particles 0.3 microns in size. Yes, that means allergens*, too😌