ALEX NIEMANN

Gutters were never all that exciting. Even when you wrap them up in a patented, leaf-deflecting wraparound hood design. LeafGuard has been doing the latter for over 20 years, but in 2021, they decided it was time to take their branding beyond the prototypical hardware store aesthetic. They asked us to bring them a new look and a much-needed boost to their content asset library.

 

I partnered with our motion designer to solve LeafGuard's ask with new web content. For the following videos I wrote scripts, created story concepts, and  co-directed the VO recording sessions.